Sunday, February 22, 2015

New Post has been published on Custom Graphix Signworks

New Post has been published on http://ift.tt/1ElJNKq



Custom Signs Keep the Cash Flowing



Imagine you’ve been experiencing pain in your lower back and want to get your back professionally adjusted. Later that week, while driving to work, you happen to see a custom business sign for a family chiropractic office.


Now imagine you and your family are going on vacation. You’ve packed up the SUV and are making the drive. About two hours into the trip, you find yourself driving through the city center of a small town where your antsy children are complaining of hunger and begging to stop at their favorite chain restaurant.


Unfortunately for the kids, their restaurant of choice is nowhere in sight, though there definitely was one in that town. A block down the road you see a custom business sign for a quaint little bistro that you ultimately end up dining at.


Because you and your spouse saw a clever commercial on TV, now maybe the first time you took your kids to their favorite chain restaurant was. Maybe it’s their favorite because of the prizes and games they offer in the back of the dining area. And you yourself love it because of the excellent customer service you receive every visit. But all of the advertising and superb customer service in the world wasn’t enough to bring you to their restaurant that particular day. Ultimately, it was the custom sign that sealed the deal and had you handing over the cash.


The street is where customers are.


Business messages displayed on custom signs along the street reach people who are close enough to actually make a purchase. Street advertising helps people remember the products or service you sell, and people usually buy from businesses they have heard of before.


Since custom signs are oriented to your trade area, reaching out only to the people who are in your surrounding communities, custom signs do not waste your resources by making you pay for wasted advertising coverage.


Later that week, while driving to work, you happen to see a custom business sign for a family chiropractic office. Now maybe the first time you took your kids to their favorite chain restaurant was because you and your spouse saw a clever commercial on TV. Ultimately, it was the custom sign that sealed the deal and had you handing over the cash.





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